US Open 2026 style has hit its stride early, with players, celebrities and courtside regulars all arriving at the Billie Jean King National Tennis Center in Flushing, Queens, dressed like they mean it. The main draw only got under way on Sunday, but between Fan Week qualifiers, exhibition matches and a mixed doubles tournament, there has already been plenty to take in.
On Court, Alcaraz and Osaka Lead the Way
Carlos Alcaraz set the tone on court in a purple hoops-inspired Nike outfit that drew attention from the first session. It is a confident look for a tournament that has, in recent years, become as much about what players wear as how they perform. Naomi Osaka, meanwhile, earned an honourable mention before the main draw even began, turning up to a press appearance in a vintage 1997 US Open cap, a low-key, knowing nod to the tournament’s history.
Osaka’s 2026 appearance carries extra weight given what she pulled off here in 2024, when Vogue named her best dressed player of that year’s Open. She wore two tennis dresses adorned with ruffles and oversized bows from Nike’s Yoon Ahn collaboration, a combination that landed somewhere between statement and sporting kit. The vintage cap this year feels like a deliberate counterpoint to that, and it works.
Courtside: Where US Open 2026 Style Gets Serious
The step-and-repeat and the stands have been equally busy. Homer Gere, Paul Anthony Kelly and Knicks guard Jordan Clarkson all made an impression on the celebrity side, setting an early bar for what promises to be a well-dressed fortnight in Queens.
The arrival that drew most attention, though, came from Anna Wintour, who turned up to the 2026 US Open in a Prada trench coat, according to Business Insider. It is the kind of choice that requires no explanation at a tournament where courtside dressing has long been treated as an extension of the fashion calendar. The US Open’s New York setting, and everything that comes with it in terms of fashion and cultural pull, means the stands are rarely less than considered.
That dynamic has been building for years. At the 2024 edition, Serena Williams watched from the stands alongside Alicia Keys, wearing a Gucci monogram polo and a white miniskirt lined with tennis ball green and navy stripes, as reported by Vogue. It was the sort of outfit that understood the assignment: sporting enough to make sense at a Grand Slam, tailored enough to make the front row of a show.
The Tournament’s Track Record as a Style Showcase
Last year’s Open raised the bar across the board, with a strong crop of tennis merchandise, a well-dressed roster of celebrity attendees and the memorable moment when Carlos Alcaraz and Jannik Sinner arrived in matching outfits, leaving onlookers to adjudicate an unintentional Who Wore It Better.
The US Open has always carried a different energy from the other Grand Slams. Wimbledon has its dress codes and its restraint; Roland Garros has clay-court grit. Flushing in late summer is looser, louder and more willing to take a risk. The blue hard courts of Arthur Ashe Stadium provide a backdrop that rewards colour and boldness, and the players and their courtside audiences have generally obliged.
Coveteur has noted how the tournament’s New York location draws in a fashion-forward crowd that treats a day at the tennis as a fully considered outing rather than an afterthought. With the main draw only a few days old, the 2026 field still has plenty of time to raise or lower that standard.
On the evidence of Alcaraz’s opening-round kit, Osaka’s vintage cap and Wintour’s Prada trench, it is off to a promising start. The tournament runs through to early September, which means there are still two weeks of matches, press appearances and courtside arrivals to go.
