The Allure Best of Beauty 2026 winner list is finalised, covering every category from hair and skin to fragrance, tools, and nails, following what Allure describes as extensive testing, deliberation, vetting, and re-testing across the full product range.
The list spans categories including base, lips, body, eyes, scent, clean beauty, sensitive skin, steals, and splurges, with individual category breakdowns published under the Allure Best of Beauty 2026 umbrella. Prices range from $17 for the Innisfree Green Tea Ceramide Mist through to $750 for the Dyson Airwrap Co-anda2x Multi-Styler and Dryer, which took the Best Hair Splurges title (currently reduced to $700 on Amazon).
What Won the Allure Best of Beauty 2026 Awards
Among the standout category winners, the Rhode Highlight Milk at $28 took Best Illuminating Primer, while the Jones Road Beauty Your Skin Foundation Stick at $38 claimed Best Foundation Stick. The Beauty of Joseon Ginseng Cleansing Oil at $20 won Best Oil Cleanser, and the Urban Decay Tube Job Lash Augmenting Tubing Mascara at $25 took Best Tubing Mascara.
On the skin care side, the Medik8 Advanced Pro-Collagen+ Peptide Cream at $99 won Best Rich Facial Moisturiser, and the Dieux Skin Mercy Recovery Cream at $38 claimed the award for Best for Sensitive Types. The Byoma Longevit-8 Peptide Serum at $26 and the Olay Retinol24 Starter Night Repairing Lotion at $27 also feature among the recognised products.
For hair, the Dr. Groot Scalp Revitalizing Solution Hair Thickening Shampoo and Conditioner at $66 (reduced to $62) won Best Fine Hair Shampoo and Conditioner, and the Kerastase Gloss Absolu Anti-Frizz Glaze Milk at $30 took Best Frizz Smoother. The Bellissima Italia Diffon Supreme Ionic XL Curly Hair Dryer at $169 won Best Diffuser, while the Dyson Airsmooth at $250 also features in the tools picks.
Fragrance winners include Lore Somewhere But Nowhere Eau de Parfum at $92 for Best Woody Fragrance, alongside Ellis Brooklyn Cocoa Blanco at $26, Noyz Loose Ends Solid Fragrance at $42, and DedCool Mocha Magic at $90. The Cyklar Vanilla Verve Vitamin C Body Oil at $38 took Best Body Oil.
Lips categories saw the Eadem Le Chouchou Lip Softening Balm at $24 win Best Tinted Lip Balm. The Smashbox x Becca Shimmering Skin Perfector Pressed Highlighter at $42, available at Nordstrom, claimed Best Powder Highlighter. Additional picks include the MAC Studio Radiance Skin Tint Stick at $38, Dior Rouge Dior On Stage Ink Blur Matte and Rouge Dior On Stage Matte at $48, and the Cécred Restoring Lash and Brow Builder at $48.
Hall of Fame Products, a TODAY Appearance, and the 30th Anniversary Box
Several products that won in previous years claimed their awards again in 2026, earning Hall of Fame recognition. Allure editors also noted a Korean beauty shopping guide published in June 2026 as a companion resource for readers navigating the wider beauty landscape.
Jessica Cruel, Allure’s editor-in-chief, appeared on the third hour of TODAY to share some of her personal favourites from the 2026 winners, according to Today. The appearance brought the list to a broader audience beyond Allure’s own readership.
Marking the scale of this year’s celebration, the Allure Best of Beauty Box is commemorating 30 years with a box of 30 products, including 17 Best of Beauty winners from the 2026 list. The full Allure Best of Beauty 2026 results are broken down by category on the Allure website, with individual pages covering hair, base, lips, nails, eyes, scent, body, tools, clean beauty, sensitive skin, steals, and splurges.
