The Peso Pluma Luar show commute was not a cab rank queue and a sweaty platform: it was a sunset run up the Westside Highway in an Escalade, windows down, ‘Chan Chan’ by Compay Segundo rattling the speakers, diamonds catching the last of the light. Hassan Emilio Kabande Laija, the Mexican singer, rapper, and record label CEO who performs as Peso Pluma, had been invited by designer Raul Lopez to the Luar Spring/Summer ’27 runway, and he was going to arrive on his own terms.
Peso Pluma at the Luar Show: The Look Before the Jacket
It was hot out, so the matching brown pinstripe jacket stayed in the trunk for the drive. What was on display in the meantime: light brown pinstripe trousers, black boots, a ribbed white tank covered in tattoos, ’90s-style small sunglasses, and an armful of diamond bracelets. For the watch-inclined, he was wearing an AP Royal Oak Flying Tourbillon Openworked. The Chanel bag, a large bowling bag in brown suede, sat beside him. When asked about his most recent big purchase, he did not hesitate. ‘Get me the Chanel bag,’ he said, grinning, hands waving it over.
The bag’s contents? ‘Cash, jewelry, watches, perfume.’ Practical, in a certain sense. His style references range from Yves Saint Laurent and Kanye West to Jacob Elordi, but Peso is clear that copying is not the point. ‘Always be you,’ he said. ‘Don’t copy. Just go with whatever you love, whatever you like. Don’t care about what people are going to say or judge. You just go by your look, by what you like, by what you love, and just be you.’ He added, with equal conviction: ‘Take a shower. Brush your teeth. Just be clean. And have your nails on point.’
The Unisphere, Queens, and Why Lopez Chose Home
The destination was the Unisphere in Flushing Meadows, a 120-foot-wide stainless steel globe that served as the backdrop for the Luar Spring/Summer ’27 show, titled ‘Christopher Street Columbus.’ The show drew together two Christophers: Christopher Street, the heart of the queer nightlife scene where Lopez came of age, and Christopher Columbus, who, for the Dominican-American designer, represents the legacy of colonisation. The choice of venue was personal. Lopez hails from Queens, and the Unisphere, sitting close to where the US Open had just concluded, was a homecoming.
Peso had been to a Luar show before. ‘I got invited by Raul to last year’s runway, and it was pretty dope,’ he said. ‘It was a different runway from the ones that I’ve been to, and I just loved it. I just love how the Latino community was supported by Raul.’ He arrived this time fully committed: the pinstripe jacket came out of the trunk on arrival, the asymmetrical collar completing the look before he walked in.
DINASTÍA, the Numbers and What Comes After a $71 Million Tour
The ride’s soundtrack shifted at one point to Peso’s own music, and even the driver was feeling it. That music has been pulling serious weight. According to CBS8, his ‘Éxodo Tour’ grossed $71 million across 39 shows. The momentum carried straight into his album campaign.
DINASTÍA, a collaboration with Tito Double P, was released on 26 December 2025, according to Genius. The timing paid off quickly. Billboard reported that DINASTÍA debuted at No. 1 on Top Latin Albums, earning 34,000 equivalent album units in the United States during the 26 December to 1 January tracking week. For an album released in the dead of the holiday period, that is a sharp opening. On the Escalade’s speakers, the tracks sounded like they belonged to someone who already knew the chart position was coming.
By the time the Unisphere came into view, the sun had gone, the jacket was on, and the Double P was ready. The rest of us were left making a note to find ‘Chan Chan’ before the next long drive.
